Marketing, Web Conferencing and the New Generation of Online Meeting Software

As Marketing consultants, Jim and Jack Montero have always used their web conferencing software like gotomeeting to get in touch with potential clients or even to get in touch with existing clients to show off their presentations. But over the last decade they have noticed a very simple difference. Previously clients got offended when the consultants did not drop in personally to show off their presentations and pitches, but now clients seemed to prefer to use web conferencing software. They liked the time that they saved on traveling, hosting the marketing consultants and even allowed them more time to review the presentation as many times as possible.  As companies started to evaluate lower budgets in the recession prone era, they noted that using web conferencing software literally could save them several dollars by saving on incidental expenses, strengthening existing relationships and even increasing potential exposure to new businesses.

 

Effectiveness of Virtual vs. Real Person Meetings

  • It was noted that companies need to appreciate the huge cost differences that they do get when they use web conferencing. Travel budgets decrease, energy bills decrease and even online telephony bills decrease but this is possible only if the employees and the company are taught exactly how to use the web conferencing software and encouraged to use it. But even though it reduced costs, companies still could not cut down their travel completely.
  • It was really harder for companies to follow cues on facial interactions as well as personal dynamics when they used web conferencing software. But better and bigger screens and faster internet discussions ensured that the web conferencing software could work to solve this problem.
  • Conference calls, SMSes, email, video and audio conferences, social network linking and other forms of communication were all possible with the help of web conferencing software.
  • Attitudes needed to change too. Over time, it was noted that even though the web conferencing software was used by more than 77% of the trainers and executives. But most of the time the software was not used that much as it should have been. Users had to avoid the use of SMSes, and social media networking which would add to the avoidance of the software.
  • People also tended to say that they were busy when Gotomeeting web conferencing software could have helped them save much more time then established.
  • Hybrid meetings were possible where a few people were virtual but most of the attendees were real time employees.

But its not all good news. Over the last few years, there have been several thousand new companies have popped up and all of them are actively promoting their in-house web conferencing software. But even large companies have started developing their inhouse versions that will work just as well.

 

Could this Mean Recovery for a Shaky Economy?

We are not out of the woods just as yet. But for the workers this is definitely good news. More than 25% of all companies are still in recovery mode and implementing work at home options as well as web-conferencing, online training sessions, and HR training at home can encourage workers to be a part of the company while still allowing then the flexibility to work at leisure. Salaries have been accommodated accordingly to adjust to the work at home option that is now offered. Most companies have also reduced salaries from pre-recession times but still made them slightly higher then present rates to lure in workers.

 

The Connectivity Options that can be Offered to Workers

In an effort to retrain workers, web-conferencing has become essential to every expanding company. Essential web-conferencing services, integrated services, HR training and interactive sessions through video conferencing are now essential to make sure that the retrenched workers are updated with current ethics, software and work policies. Regular production methods, productivity and feedback sessions are also scheduled with video conferencing to make sure that workers are productive and interested in what the careers hold for them.

 

Choosing the Best Web-Conferencing

To make this process as streamlined as possible, companies have to now deal with multiple web-conferencing options, video conferencing options, internet chat sessions and document uploads that can be done on the same software platform.  Web-conferencing solutions have to be user-friendly and affordable and even adaptable for phone as well as the Internet-based customer and employee sessions, online training and interactions with HR and superiors, for program and software support and technical support. Choosing the right software is not easy and multiple options have to be reviewed.

Increasing Productivity with Web Conferencing Features on Vimeo.

Suffice to say that the new companies as well as established web-conferencing companies will and can vie for increasing profitable deals with such companies.  Before choosing a web conferencing solution, most companies will try to evaluate savings offered by the tools, pricing policies, and cost transparency as well as ease of use.  It’s a booming market and in the next few years as outsourcing increasing, so will the need for web-conferencing companies.

Gotomeeting: Progressive Conferencing for Better Worker Productivity?

Most of us can understand that web conferencing has now become an integral part and parcel of all corporate communications. For Gotomeeting’s workers as well as for customers that are based in far flung locations, using an instant person-person connection to solve existing problems can be a godsend. To aid in their endeavor, most companies have to get the best processes and equipment that will help them get the job done as quickly as possible.  With the best services most companies can ensure high worker efficiency and make certain that most workers can also work from home as efficiently as possible.  Turnkey systems that can be installed will work in multiple ways to facilitate the company.

gotomeeting conferencing

A simple list of all the services that most customers can get include:

  • Multipoint bridges that can work to integrate far flung gotomeeting employees with the existing company server
  • Gateway and gatekeeper security and we conferring services that will help to establish gateway and gatekeeper systems.

 

Customized needs

Instead of opting for general packages, most tele conferencing companies have started to create individualized services that companies can choose from or modify for their needs. Companies are encouraged to work closely with the web conferring company to create the entire gotomeeting network for the company in the form of network, and end point monitoring, call scheduling, launching, gateway and even concierge services that can be offered to every company and individual company employee. According to most researchers, companies may make mistakes while choosing their video conferencing systems dependent on the customers will use the system, the internal company use of the system and the use of the system by home based employees.  Options that can be available are as follows-

  • Individual services can be set up for the company that will adjust for heavy loads of tele-presence and video conferencing.
  • Real time management services are possible where customers can get a system that will set up the process for you. Individuals just need to enter the room and the software will set up the entire process for you. This option simplifies the process of tele conferencing ensuring that almost every person or individual can use the software.
  • Concierge type call services can be set up where customers and employees ask for a contact and the software will set up the connection
  • Business to business video and tele conferencing and even gotomeeting webinars can be set up with multiple connections all over the globe.
  • Integration with the existing software systems and even internet services is possible for the best.

Most of the best webinars will use streaming video and recorded video playback services that are an excellent choice for all companies. Services are streamlined and effective as well as user friendly. This video shows how such systems can be used for educational meet-ups:

 

 

The Impact of Educational Web Meetings on Broadband Fees

The cost of high intensity internet use for medium and large educational businesses is a well-documented subject. However what is not so well documented is the effect of collaborative applications like Gotomeeting on the cost of the Internet for businesses in the long term. For companies that have international links and offices scattered around the world, the ability to conduct web meetings over the Internet without having to incur travel costs and waste employee time by traveling has been a notable blessing. However, it is quite important to consider the minor yet significant costs that switching to a system like Gotomeeting may incur. Therefore we must ask the question “how much bandwidth is used over one year conducting online meetings?” the question is surprisingly easy to answer. However we must have accurate data as to the frequency of online meeting of occurrence. We categorized companies into three groups representing their use of a standard program, for which we chose Gotomeeting due to its deep market penetration.

* Group 1: 1-10 meetings per year
* Group 2: 11-100 meetings per year
* Group 3: 101-1000 meetings per year

What is the True Cost of Web Meetings?

The data for group one, which engaged in 10 or less Gotomeeting sessions per year, unsurprisingly returned a negligible amount of bandwidth used. It can be equated to approximately 1 weeks e-mail use under standard frequency demands. It is worth noting here that all participants used a Gotomeeting Promo Code for 45 days of free use. In regard to group 2, the data showed that the increased bandwidth demands of the online meeting software equated to an additional yearly cost of no more than $40. Any business would find this acceptable. In group 3 however the results were surprising. Internet broadband providers tend to have exponential cost price models with set limits incurring disproportionate costs when exceeded. For companies that held between 500 and 1000 web meetings per year or more, the average increased Internet service provider cost was about $850, and in the worst case it reached a high of $2120.

gotomeeting costs and productivity

In a medium size business with tight budgets and intense international conferencing needs, using a program like Gotomeeting this regularly may well add a significant amount to the company’s costs. Of course, this only holds true if an ineffective and inappropriate Internet service provision deal is in effect. Users of the software recommend that the correct Internet plan is in place before highly intense meetings, in terms of frequency, begin to take place.

International Business Conferences: How to Look for Solutions

Leaders and Businessmen from all over the globe got together this week to discuss the rationale of their policies and their effect on the population. Mostly the conferences took place online with a participation rate of 89% which is quite an achievement. They discussed global issues like terrorism, global economy and global warming. See this CNBC video:

Through these online meetings many conclusions were drawn but still no hard and fast decisions made. About 76% of them agreed on cutting down the carbon taxes and while the other ones who were mostly involved in military conflicts simply refused. Amidst of all these discussions what important came across was the 28% of willingness of the rich countries to bail out those still in some kind of recession. The World Bank seeing the decrease in the index points also supported the plan.

International business conferencing through web based products saw an upward trend of 11% investment in the stocks of the said companies over the past 4 months. Around 2 million USD have already been said to be in the circulation specifically targeting this market. These past 3 weeks have been great for those businesses wishing to make a mark on international customers. Around 3000 new employees have already been employed by around 14 new companies who surfaced this Wednesday.

global online meetings

After the Japan flood the need to rehabilitate has increased, where food supplies are scarce the rehabilitation facilities are next to none too. The US government plans to invest around 2 million USDs just to upgrade the web conferencing abilities so that people in Japan can be taken care of.

Where 45% of the entrepreneurs who attended these business conferences admitted to the fact that the horizons need be broadened, the rest of them have already started working on it. A purchase of 2.13 million USDs was seen recently by the IT giants by these companies.

Social networking websites like who are rumored to also having plan to launch such facility which can get together people. Web conferencing is becoming a very high stake holder when it comes to commodities being sold with an average equipment worth of $298 and an internet connection. It’s all happening and is seeing positive trends in Wall Street.

global online conference

 

In 2013 it is expected that a 23% rise in the purchase and implementation of this technology will be seen by around 38221 companies currently register who plan to go international. Online meetings are being held to discuss the future of it all. All the business and IT giants are studying all the market trends deeply.

Countries like china, US and India have already seen the potential it carries and are already deploying it in their domestic use. In China there are around 12990 schools which use web conferencing for long distance learning. In US around 2322 schools exist which often arrange international conferences in order for students to be in touch with the international world. Student exchange program with around 2001 successful shifts have already taken over this technology to maximize there use.

Web-Conferencing and HR: The Wave of the Future?

These are difficult times, most people will agree.  The last recession cut heavily into the human resources of companies all over the world. No one is willing to undergo the same hardship all over again.  Companies that have started recovering are seriously considering the need for new human resources and the need for rehiring of employees who were retrenched the first time round. But a new option had emerged, which we will now examine.

HR ConferencingThe New Web-Conferencing and Work from Home Option

During the first recession, companies downsized, and restructured. Workers were allowed to take long unpaid leaves but they could search for other jobs too in the slack job market. Instead of now rehiring workers who might not have the right mindset, companies are seriously considering allowing retrenched workers the option of working from home. Web-conferencing, webinars, and online business meetings options are being researched and implemented to ensure that workers can work from home while still being up to date with the latest in business protocols and work needs.

Could this mean recovery for a shaky economy?

We are not out of the woods just as yet. But for the workers this is definitely good news. More than 25% of all companies are still in recovery mode and implementing work at home options as well as web-conferencing, online training sessions, and HR training at home can encourage workers to be a part of the company while still allowing then the flexibility to work at leisure. Salaries have been accommodated accordingly to adjust to the work at home option that is now offered. Most companies have also reduced salaries from pre-recession times but still made them slightly higher then present rates to lure in workers.

The connectivity options that can be offered to workers

In an effort to retrain workers, web-conferencing has become essential to every expanding company. Essential web-conferencing services, integrated services, HR training and interactive sessions through video conferencing are now essential to make sure that the retrenched workers are updated with current ethics, software and work policies. Regular production methods, productivity and feedback sessions are also scheduled with video conferencing to make sure that workers are productive and interested in what the careers hold for them.

Choosing the most serviceable web-conferencing solution

To make this process as streamlined as possible, companies have to now deal with multiple web-conferencing options, video conferencing options, internet chat sessions and document uploads that can be done on the same software platform.  Web-conferencing solutions have to be user-friendly and affordable and even adaptable for phone as well as the Internet-based customer and employee sessions, online training and interactions with HR and superiors, for program and software support and technical support. Choosing the right software is not easy and multiple options have to be reviewed.

Suffice to say that the new companies as well as established web-conferencing companies will and can vie for increasing profitable deals with such companies.  Before choosing a web conferencing solution, most companies will try to evaluate savings offered by the tools, pricing policies, and cost transparency as well as ease of use.  It’s a booming market and in the next few years as outsourcing increasing, so will the need for web-conferencing companies.

The Practical Supremacy of Web Conferencing

Although there are still old-school executives out there (according to a recent Forbes survey) who believe in face-to-face meetings as the superior way to communicate and interrelate, the truth is as business becomes more and more enmeshed in Internet connectivity, web conferencing is emerging as a more practical means of getting business done. What some anti-gotomeeting traditionalists probably prefer is the ability to “read” another person in an intimate setting and social events afterwards (lunches, dinners et al), in the context of an entirely off-line business.

What advocates for online meetings, or webinars, point out is that the virtual meeting is more practical for the Internet age:

Participants in traditional regional or national conferences are expected at times to make unproductive sacrifices to attend and participate, sometimes traveling across country and expending much cash for accommodations, to be part of a conference that turns out to have had questionable value. Web conferencing makes the travel considerations equidistant for everyone, reducing logistical issues to an Internet connection and online conferencing account fee.

Web conferencing permits attendees to concentrate on improving their business as opposed to their commuting route, or personal dynamics that may turn out to be less important in the context of the company’s objectives. More importantly, companies that are increasingly engaged in Internet must integrate the content shared through that network (like VANETs “roadcast”) into their operations. A virtual meeting employing video, PowerPoint, and other types of shared data enables people to interact personally while creating or transferring data in all other modes that are relevant to the business. In this and in other ways, webinars are just more practical. The image below shows how gotomeeting can be integrated into this framework:

Gotomeeting Integration

Image source: http://currents.cwrl.utexas.edu/2009WolffFitzpatrickYoussef

Web conferencing has been taking a world of online business by storm, and it has gotten to the point where bargain hunting sites tout discounts they are offering, by using the promo codes posted on their webpages. Do these deals really save money, what is the conferencing by itself the real bargain? In my own judgment, think the answer is yes on both counts, but especially the letter. There are real discounts available, but the real innovation of the technology is found in the flexibility Web conferencing provides users to run their business more efficiently.

  • Web conferencing permits a business to hold meetings, conduct trainings, or make other kinds of group presentations over the Internet, without the additional costs associated with physical conferences. This is the heart of the bargain.
  • Although many people define Web and video forms of conferencing as one and the same, in truth they can be different.
  • Video conferencing is a meeting using web cams where users see each other over a LAN or a WAN.
  • A web conference can be done by either streaming video, or IM chat, or as a web-based audio conference. The lesser formats thus end up saving bandwidth costs.

WebEx, GoToMeeting and GoToWebinar are popular services. They have worked well for many users, and you can get a 30 day free trial. On top of this, the promo codes may give discounts on ongoing service after the trial ended. Certainly by that point users trying out for the service should have made up their mind as to which website or software they want to keep, and which one is the most economical for their purposes. So one should think of the deals as ideal ways to experiment with a web conferencing service, to make sure it does the job you need to do therefore permanently adopting it as your platform for communication. That’s where the real savings are, in your long-term business.

 

Webconferencing in 2011: A new Mobile Horizon

It appears that in 2011 and beyond, conducting “virtual business” will become much easier because of the phenomenon of web conferencing and other innovations in bringing virtual teams together. Online meeting applications that facilitate this kind of networking have matured to the point of becoming extremely easy to use, while usually featuring a large number of options, plus making productivity simpler than ever before. With the introduction of several types of smart mobile devices in the market, attending conferences while on the go has become the newest wrinkle relating to the impact of the new technology.

Web conferencing, along with other aspects of business in the new millennium, is another leg of an innovative trend towards porting almost all aspects of traditional business to an online platform, such that even if the end service is a physical one in the real-world, processing and administration pertaining to it happens on the mobile web, leading to (theoretically) no paperwork in managing a company. 2011 is the year where the average person appears to have become comfortable with the new hardware and software platforms for conducting virtual business.

It probable that only quarter of the potential of eb conferencing has been reached based on the newness of the technology and the time is taken for a mass audience to become familiar with “being online.” Their ability to be more comfortable sharing and exchanging digital data has probably been the result of the great mobile popularity of social media sites of the last five years. YouTube, Facebook, and similar portals have taken much of the mystery out of networking with others in a virtual environment. Online meetings will be part and parcel to the continuing transformation of the business landscape in the 21st century.

Using the iPad to Attend Online Meetings

The iPad has revolutionized tablet computing, just as web conferencing has revolutionized business meetings and collaboration, so it’s inevitable that the two would meet. The integration of the mobile and application friendly platform the iPad provides, with the flexibility and universal access online conferencing has to connect people and share media opens up possibilities for greater productivity on the go. The iPad has the mobile connectivity to make it somewhat simpler to utilize than a laptop, but is large enough to to use in a webinar in a manner as to more meaningfully introduce content and share data.

A web conferencing application combined with an enlarged mobile platform literally permits a traveler to actually post and control an online meeting while en route to a physical destination. This mobile moderator can make presentations, demonstrations or even run a video off of the device at the touch of the icon. While carrying around a glass tablet can be risky, with the right is sensory — namely a good carrying case — that problem can be mitigated. A computing platform can use a web-based conferencing program, or in some cases an app that is powerful enough to simulate most basic Web conferencing functions for a similarly mobile enabled group to use.

Once you choose to go with a WiFi or 3/4G Internet platform, signing into a regular Internet account providing web conferencing services is not difficult at all. After connecting up, participants attending may sense little or no difference in the quality of the conference. Video streaming may be affected depending on who is introducing the video feed (the website, or you, using the iPad). One other application for an iPad is to augment a traditional meeting, where most participants all hold an iPad to input ideas and documents. Online conferencing will be greatly advanced once the potential of mobile devices is finally realized.

Online Meetings and Government Departments

We know that online meetings are being used by people all over the world to communicate with people across countries and continents. How do you suppose the armed forces from different countries, which are interconnected, communicate? This article talks about how webinars are used by governments.

Governments and government agencies seem to be getting tech savvier by the day and are now resorting to online meetings. By partnering with leading technology companies, governments try to cover various current topics in webinars and find solutions across borders. We understand that the government doesn’t want to be left behind in the technology race and want to utilize all possible resources to the fullest capacity to voice their concerns and sort out issues.

With shrinking budgets and reduced funding, webinars emerge as a viable solution for effectively discussing issues with other country governments and coming out with answers to diplomacy related problems. Web meetings are frequently being held at regular intervals to review budgets and to ensure government projects which could involve overseas cooperation are being implemented as per schedule. Webinars, it seems, are a practical option to bring together decision makers who operate in different countries in different time zones to collectively take quick decisions.

One of the areas where webinars are being widely used in the western world today is in the area of environment protection. Such schemes offer a wide platform for governments to share their strategies and policies directed towards developing green building programs. This we understand includes communicating best practices and other usable and proven tools to implement the same. In this case, online meetings seem to be providing solutions to the green cause by saving fossil fuels by enabling diplomats to interact with one another without really having to fly across continents.

Scientists and researchers across the world who work for governments in the fields of meteorology and geology have adopted webinars to exchange valuable data that could impact many lives due to changes that are affecting the planet every day. Another advantage of webinars could be attributed to the fact that immediate answers to security related issues could be discussed without any delays between government officials in the event of an emergency. These things, archived at secure locations, could be referred back by participants to retrieve data and crucial information. What most of us not aware of is the fact that interacting with military leaders and army personnel located at remote sites can now be initiated through webinars by the government to circulate news, views and decisions. This is shown in this video:

From what we see and hear, government officials seem to be executing their missions through webinars which have contributed tremendously in more ways than one. So, are webinars the future of effective communication?

It having been established that the military and other government agencies use webinars for communication within and outside their respective countries. They have their own satellites which makes it easy. Webinars are extremely easy to use, economical and efficient. When the military can use webinars, why can’t we? It will cut down considerably on telephone costs and be more personal than emails.